WARNING: These APIs are currently in an 'alpha' state and are likely to change over time. We recommend you not use them in a production setting at this time!


A DataElement functions as a variable which points to an important piece of data within your application. The data element is used within Rules and Extension configurations. When the Rule is triggered at run-time in a browser or an application, the value of the DataElement is resolved and used within the Rule. They function the same for Extension configuration.

Usage of many DataElements together make up a data dictionary or data map. This dictionary represents the data that Launch knows about and can make use of.

A DataElement belongs to exactly one Property. A Property can have many DataElements.

You can read more about DataElements in the Data Elements section of the Launch user docs.