Launch Overview

Launch is the project name for the next generation of Dynamic Tag Management. It provides a platform-based approach to building DTM extensions and a streamlined distribution system to quickly deploy client-side DTM libraries. Custom resources can now be created and reused within DTM to simplify the distribution of client side web applications.

Launch Goals

Primary Adobe Goal

Unified client-side event and data management platform

Primary Market Goal

Open marketing technology development platform

Supported Browsers

The Launch runtime (delivered to clients’ websites) is designed to support the following browsers:

  • Chrome (latest)
  • Safari (latest)
  • Firefox (latest)
  • IE (10 and above)
  • Edge (latest)
  • iOS Safari (latest)
  • Android Chrome (latest)

Any extension code included in the runtime should also strive to support these browsers.

The Launch user interface is designed to support the following browsers:

  • Chrome (latest)
  • Safari (latest)
  • Firefox (latest)
  • IE 11
  • Edge (latest)

Any extension code displayed in within the Launch user interface should also strive to support these browsers.